medical marketing experts

Las Vegas cosmetic surgeon Samir Pancholi was quick to reply when we pitched him an opportunity to provide a quote to a New York Times reporter about helping patients quit smoking before surgery.

The story was published in print and online on August 13, 2008 and is titled Want a Face Lift? First, Better Stop Smoking. Since publication, the article has been reprinted and syndicated dozens of times, on sites like tobacco.org, the International Herald-Tribune, and many other local and … Continue Reading

Welcome 4th Avenue Media to Strategic Edge Partners!

We recently experienced a frightening reputation management situation with a client whose online identity was cloned in an attempt to steal his web reputation.

At first look, we developed several theories about the motivation of the hijackers:

1. The perpetrators believe that plastic surgeons have money and found a major weakness because a strong variation of his domain name was available for purchase.

2. The thieves are intending to sufficiently ruin his reputation and then force the sale of this false domain upon him as a form of blackmail.

3. The fake site they built had a “contact … Continue Reading

Some of the best free resources on the web are free! We can’t stress enough how important it is to do some of these simple things.

Google Local Search is free, it’s critical for search marketing, and takes a few minutes to sign up and verify. Sign up for Google Local and get moving!

We successfully helped our client pitch the New York Times last week, for a piece about plastic surgeons who help their patients quit smoking.

While the Times reporter was preparing the article, the doctor was expecting her to call his office and cautioned the front desk to interrupt him if the reporter happened to call.

Hours later, he came out and asked the receptionist, “Did the New York Times call?” to which she responded in all seriousness, “Nope, only the New Ork Times.”

This really happened.

Need help with staffing? We’re here for you.

How do you survive, or even thrive in a changing or troubled economy? The first two questions must be, first, are we playing into national news hysteria? Or, should we just do our work and ride it out?

If we adhere to the hard and fast rules of economics, a recession is defined as two consecutive negative growth quarters and the US economy hasn’t actually had any negative growth to date.

We all know reality is in the eye of the “beholder” and in … Continue Reading