7 Strategic Edges for Cosmetic Medical Marketing
1.
Do you have a procedure or surgical focus and does your target market know what it is?

Generalists are more difficult to market. Branding is all about carving out a niche.
2.
Are you playing on your core strengths within the target market you want to reach?

Diluted messages do not get heard.
3.
Have you built marketing strategies to increase your visibility and get the phone to ring?

Or is inferior customer service undermining your best efforts?
4.
Is your staff trained to support your marketing efforts?

Canned copy and overly technical detail will not inspire anyone to call you.
5.
Are you driving traffic to your website with more than word-of-mouth?

Findability is everything on the internet.
6.
Are you proud of your collateral materials and do they impress your potential patients?

So-so brochures and stationery do not support a beauty business.
7.
What does your office interior say about you?

Does it communicate your eye for beauty, balance and artistry? Patients make decisions based on what they see, not necessarily what they hear.
See our blog for excerpts from A Brand Apart Chapter 4 “The Seven Table Stakes” What you need just to enter the game.